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NEC’s Mobile Facial Recognition Appliance set to take customer service to new level of excellence

*** For immediate use 10 April 2014


Hong Kong April 10, 2014 – NEC is taking the concept of customer service to an entirely new level of excellence with the launch of a unique, compact and mobile facial recognition solution. The new Mobile Facial Recognition Appliance enables organizations in any industry to offer an ultra-personalized customer experience by recognizing the face of each and every customer as soon as they set foot on the premises.


NEC has combined its award-winning NeoFace facial recognition with an innovative electronics platform to create the industry’s most, flexible, high-performance face-analysis solution. Using compressed and encrypted wireless links to communicate with a master facial information database server in a secure location makes the solution tremendously flexible and easy to implement almost anywhere.


“Everyone loves to feel special. That’s why any organization that can greet a customer by name and start helping them the minute they walk in to a shop, bank or hotel will have a tremendous advantage over one that relies on ID cards or other impersonal procedures,” said Elsa Wong, Managing Director, NEC Hong Kong.


“NEC’s new Mobile Facial Recognition Appliance offers enterprises an easy way to identify customers in seconds, pull up their preferences and make informed and intelligent recommendations immediately. With this kind of technology at its fingertips, any organization can offer the full VIP treatment to everyone. It can take customer relationships to an entirely new level of excellence and dramatically enhance an organization’s competitive edge,” she said.


The appliance, which measures just 14cm (width) x 14cm (depth) x 8cm (height), can be integrated into a closed circuit television (CCTV) network. It can use WiFi or 3G mobile networks to compress and transmit facial images to the server.


The device is easy to install. NEC Hong Kong can also help organizations to integrate the solution within their existing customer relationship software, or tailor new applications to exploit the opportunities offered by fast, extremely accurate facial recognition.



NEC’s NeoFace facial recognition algorithm is non-intrusive and works at extremely well at a distance. Building on more than 20 years’ of R&D in biometrics technology such as fingerprint, palmprint, iris recognition and facial recognition technology, it overcomes the usual challenges such as different face angles, aging and changes in facial expressions, variations in lighting or visual obstructions.

NeoFace is extremely efficient. In tests conducted by the US National Institute of Standards and Technology (NIST), NEC’s facial recognition system delivered the highest accuracy and fastest matching speed (more information at


“This new appliance offers exciting opportunities to Hong Kong businesses. It’s going to be a secret in the battle to customer service from good to great,” she said.



About NEC Hong Kong Limited

Established in 1984, NEC Hong Kong Limited has been rapidly expanding its activities to meet growing customer demands in Hong Kong, Macau and mainland China. Dedicated to information and communication technologies (ICT), NEC is a recognized leader in providing one-stop solutions for biometric, public safety, energy saving, fleet management, cloud computing, telecommunication, network infrastructure and managed services. In addition, NEC provides advanced display & visual products, server & storage, telecommunication and networking solutions. With a comprehensive range of technical experts and resources, NEC offers professional tailored solutions to meet the dynamic needs of customers in various industries. With our extensive products and services, we continuously deliver business value to customers globally.  NEC is the one-stop answer for innovative technological excellence.  For enquiry, please call (+852) 2733 5533 or visit