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FieldAnalyst measures visitors’ attributes such as Age, Group Gender, Foot Traffic, spending time in one location, location information, etc. and visualizes their interest. Data can be generated through other systems which leads to a dynamic analysis and easy operation.
Analyze Visitors for Next-Generation Store Operation
FieldAnalyst analyzes and calculates visitor attributes automatically and also counts number of people according to their attributes. It enables viewing of visitor traffic information from multiple points via Web-based viewer.
It evaluates original plan with actual results of targeted customers (ages/gender) that were the store along with merchandise sales. This information can be valuable when adjusting store sales strategies and direction, supporting events and campaign planning for attracting customers.
Next Generation Advertisement for Audience
FieldAnalyst analyzes audience attributes and interest towards displayed contents on the Digital Signage systems by camera. Data includes “People counts for passing people” and “Curious people for the particular content in front of panel”. As a result, content operators can select correctly fitted content for the audience.
FieldAnalyst supports ongoing advancement of customer fitted contents with your P(plan), D(do),
C(check), A(action) cycle.